Senior Marketing Manager, Publ

The Optica Publishing Group marketing team is responsible for a comprehensive promotion program that primarily supports peer-reviewed subscription and/or Open-Access journals, as well as other publishing products and services. The Manager, Marketing Operations, is responsible for both project management and operational support to ensure that organizational goals for Optica Publishing Group are achieved. The project management role ensures that all promotion campaigns from marketing services flow efficiently to creative and production partners and that efforts are completed on schedule and on budget. The operations part of the position provides critical support on digital marketing campaign scheduling, list prospect management, budgeting, and fulfillment of graphics or collateral for social media, websites, or Optica meeting events. The position relies heavily on sustaining strong relationships between the marketing team and email and graphics production vendors, as well as staff members from other Optica teams. PRIMARY RESPONSIBILITIES: Collaborates with marketing managers to construct then manage detailed project and production schedules, and sets deadlines for various stages of each project - all to ensure successful outcomes. Manages the annual email calendar for Publishing - works with internal stakeholders to schedule (or re-schedule) emails, then meets with team members and external vendors on a weekly basis to confirm distribution dates remain accurate. Collaborates with marketing managers to develop overarching audience segmentation strategies; builds prospect lists from multiple internal and external sources; and manages processes to ensure data quality and integrity. Primary liaison with Information Technology team or outside list vendors on list management. Distributes assignments to creative teams and other production vendors, depending on their availability and priorities; monitors projects and workloads, adjusting assignments and deadlines accordingly. Manages the fulfillment of annual graphics requirements to support Optica Publishing Group social media, Optica events, or outside exhibits - specifically, maintaining an inventory of graphics needs, collaborating with graphic designers, and managing the production schedule